Southeast Community College is launching a new brand platform aimed at changing how the college tells its story across southeast Nebraska. The new campaign, “Let’s Do More,” is the college’s first-ever brand platform. SCC says it is designed to highlight the hands-on education, career opportunities and support available to students across its 15-county service area.
The campaign is built around the idea that “Let’s” is an invitation shared by the college, its students, families, employers and communities, while “Do More” represents the action and opportunities associated with an SCC education. The campaign will be featured across the college’s website, advertising, social media, publications and campus signage.
Dr. Paul Illich, SCC president, says the college has been working toward expanding opportunities for students for more than a decade. “We don’t want to deviate, we want to keep creating more opportunities for all Nebraskans to have access to the life-changing benefits of higher education,” Illich said.
SCC says the campaign will highlight individual programs through phrases such as “Let’s Cook More” for culinary programs, “Let’s Build More” for building construction and “Let’s Save More Lives” for health sciences.
Seth Meranda, SCC’s administrative director of Marketing and Communications, says the college’s research found that SCC is known for being affordable, but the college wants to change how people view the overall value of an SCC education. “Our challenge is perception,” Meranda said. “We need to let our communities know about the extraordinary value of an SCC education.”
SCC operates campuses in Beatrice, Lincoln and Milford, along with six Learning Centers. The college offers more than 80 programs of study and serves a 15-county region.
The college says the new brand does not change its mission. Instead, SCC says it is changing how it communicates that mission in an effort to reach more students and strengthen its connections with communities and employers.
SCC reports that its programs support more than 11,000 jobs and contribute more than $1.08 billion in annual economic impact across its service area and the state. The college also says 95% of graduates are employed or continuing their education.